Analyze 50 competitors. Ship 30 ads a week.
Hooklayer is the viral-content research engine creative agencies use to scale ad output across multiple DTC clients. 32,000 credits/mo on the Agency tier ($499). Score every hook, predict virality per script, generate client-specific variants from any viral URL, chain the whole workflow via REST or MCP.
No card required. Agency tier sized for 5-15 client rosters. Credits pool across your entire team, no per-seat limits.
Hooklayer is a viral-content research API that scales creative agency workflows across multiple DTC clients. 12 tools organized into 4 workflow layers (Score, Research, Analyze, Generate), delivered as both REST API and MCP server. Agency tier ($499/mo): 32,000 credits pooled across your team, sized for 5-15 client rosters producing 30+ ads per week.
Compare to competing platforms: Motion runs $499-1,499/mo for a single account, Foreplay $99-499/mo per seat, Atria $500+/mo per team. Hooklayer's Agency tier is a single flat $499 with team-wide credits pool, no per-seat multiplication. Per Kit's April 2026 creator-tools survey (n=550), 82.7% of creative teams want AI ideation/research partners upstream of generation, that's the wedge Hooklayer fills.
Standard agency chain: analyze_account on 5 competitors, match_voice on client reference videos, viral_remix to generate client-specific scripts, predict_virality to gate before production. Total per-client cost per month at typical agency volume: ~$50.
Every one saves an AM half a day.
What creative agencies actually build on top of Hooklayer, not generic use cases.
Weekly client competitor sweep
Problem, Your AM needs to send 8 clients a weekly "what your competitors shipped" memo without spending 4 hours in Motion.
Solution, Chain analyze_account on 3-5 competitor handles per client. Cron the job. AM opens Notion Monday morning to a pre-formatted memo per client. ~15 min setup, $2.80/week for 8 clients.
analyze_accounttrend_pulseBatch hook testing before UGC briefs
Problem, Your creative director has 40 hook ideas across 8 clients and needs to know which 15 to send to production.
Solution, Run score_hook on all 40. Ranked scores + rewrites per hook in under 90 seconds. Ship the top 15 to the UGC studio with confidence. Cost: 40 credits ($0.80).
score_hookpredict_viralityOne viral URL, 5 client-specific scripts
Problem, CMO forwards a viral TikTok. You have 3 DTC clients in different niches who could all benefit. Manual remixing takes an afternoon.
Solution, viral_remix with different niche + my_topic params per client. Get 5 client-specific scripts in ~3 minutes. Each one mirrors the viral DNA but sounds like the target brand.
viral_remixmatch_voiceNiche trend intelligence per vertical
Problem, Your agency runs skincare + fitness + supplements clients. Each needs weekly trend intel. Manual research takes 8 hours per vertical.
Solution, trend_pulse per niche. Cron weekly. Deliver 3 rising formats + 2 saturated patterns per client per week. Auto-formatted digest. Total time: 5 min setup, then automated.
trend_pulsefind_viral_templateVoice fingerprinting for client consistency
Problem, You have 4 UGC creators producing content for 6 DTC clients. Client voice consistency is a constant fight.
Solution, match_voice per client. Returns a reusable prompt_instructions string paste into every script brief. Voice DNA stays consistent across creator swaps and script batches.
match_voiceviral_remixPredict-then-produce pipeline
Problem, Your production team burned $6K last quarter on scripts that flopped in testing. You need a virality gate before shoots.
Solution, predict_virality runs adversarial attack-vector check on every script pre-production. SHIP / REWORK / NO-GO verdict. Fix scripts before you spend on production. Cost: 2 credits per script ($0.04).
predict_viralityscore_hook5 agency types that use Hooklayer as their upstream layer.
Agencies running Meta + TikTok ads for 5-15 DTC clients, using Hooklayer for weekly competitor sweeps + batch hook testing
Agencies managing rosters of 10-30 UGC creators, using match_voice to keep client voice consistent across creator swaps
Agencies scripting 30+ TikTok Shop videos per week using viral_remix to feed briefable scripts to their creators
Larger brand teams (Pro tier, 10K credits/mo) running the same workflows internally instead of outsourcing
Independent strategists running enterprise-grade viral research for retainer clients on a solo budget
Common questions from agencies.
How does Hooklayer scale for agencies serving multiple DTC clients?
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The Agency tier ($499/mo) includes 32,000 credits/month, sized for creative agencies producing 30+ ads per week across 5-15 DTC clients. That is ~6,400 hook scores or ~1,900 competitor analyses or ~10,600 script remixes per month. Credits pool across your entire team, no per-seat limits.
Can we use Hooklayer inside our existing agency workflow (Notion, Airtable, Slack)?
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Yes. Hooklayer exposes both REST API and MCP server on the same 12 tools. Wire it into Notion databases (Airtable creative brief automation), Slack bots (weekly competitor sweep digest), or your account managers' Claude/Cursor workflows. Same endpoints, same credits pool.
How is this different from Motion, Foreplay, and Atria for agencies?
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Ad library platforms (Motion, Foreplay, Atria) show you what already ran. Hooklayer is upstream of the ad, it scores what will work. Standard agency workflow: source viral ads in Motion or Foreplay, score them in Hooklayer, extract the Viral DNA, generate client-specific variants. Different jobs, complementary tools.
Does Hooklayer support white-labeled or client-facing dashboards?
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Not directly, but every response is JSON with clear provenance blocks and quality flags. Agency workflow: run tools via REST, format the outputs in your own reporting layer (Notion, Google Slides, custom dashboards). All numeric scores + explanations + evidence quotes are exposed for citation in client-facing decks.
What is the cost per client per month at typical agency volumes?
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At the Agency tier ($499/mo, 32,000 credits) serving 10 clients: ~3,200 credits per client per month. That is ~640 hook scores, ~190 competitor analyses, ~1,060 script remixes per client per month, well beyond what most retainers need. Cost per client per month: ~$50 for viral research. Compare to $300-500/mo per client for competing ad library platforms.
Can we chain Hooklayer tools programmatically for reporting workflows?
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Yes. This is the flagship use case. analyze_account returns a recommended_chain field that names the next 3 tools with pre-filled parameters, so agency AMs can auto-generate weekly competitor briefs with one API call trigger. Full chain example: analyze_account → match_voice → trend_pulse → viral_remix, ~$0.35 per creator analyzed end-to-end.
Stop paying per-seat for competitor intel.
One Agency tier ($499/mo) covers your entire team + client roster. 32,000 credits pooled. REST + MCP on the same endpoints. 25 free credits to test the workflows first.