Analyze 50 competitors. Ship 30 ads a week.
Hooklayer is the viral-content research engine creative agencies use to scale ad output across multiple DTC clients. 32,000 credits/mo on the Agency tier ($499). Score every hook, predict virality per script, generate client-specific variants from any viral URL, chain the whole workflow via REST or MCP.
No card required. Agency tier sized for 5-15 client rosters. Credits pool across your entire team, no per-seat limits.
Hooklayer is a viral-content research API that scales creative agency workflows across multiple DTC clients. 8 tools organized into 4 workflow layers (Score, Research, Analyze, Generate), delivered as both REST API and MCP server. Agency tier ($499/mo): 32,000 credits pooled across your team, sized for 5-15 client rosters producing 30+ ads per week.
Compare to competing platforms: Motion runs $499-1,499/mo for a single account, Foreplay $99-499/mo per seat, Atria $500+/mo per team. Hooklayer's Agency tier is a single flat $499 with team-wide credits pool, no per-seat multiplication. Per Kit's April 2026 creator-tools survey (n=550), 82.7% of creative teams want AI ideation/research partners upstream of generation, that's the wedge Hooklayer fills.
Standard agency chain: analyze_account on 5 competitors, match_voice on client reference videos, viral_remix to generate client-specific scripts, predict_virality to gate before production. Total per-client cost per month at typical agency volume: ~$50.
Every one saves an AM half a day.
What creative agencies actually build on top of Hooklayer, not generic use cases.
Weekly client competitor sweep
Problem, Your AM needs to send 8 clients a weekly "what your competitors shipped" memo without spending 4 hours in Motion.
Solution, Chain analyze_account on 3-5 competitor handles per client. Cron the job. AM opens Notion Monday morning to a pre-formatted memo per client. ~15 min setup, $2.80/week for 8 clients.
analyze_accounttrend_pulseBatch hook testing before UGC briefs
Problem, Your creative director has 40 hook ideas across 8 clients and needs to know which 15 to send to production.
Solution, Run score_hook on all 40. Ranked scores + rewrites per hook in under 90 seconds. Ship the top 15 to the UGC studio with confidence. Cost: 40 credits ($0.80).
score_hookpredict_viralityOne viral URL, 5 client-specific scripts
Problem, CMO forwards a viral TikTok. You have 3 DTC clients in different niches who could all benefit. Manual remixing takes an afternoon.
Solution, viral_remix with different niche + my_topic params per client. Get 5 client-specific scripts in ~3 minutes. Each one mirrors the viral DNA but sounds like the target brand.
viral_remixmatch_voiceNiche trend intelligence per vertical
Problem, Your agency runs skincare + fitness + supplements clients. Each needs weekly trend intel. Manual research takes 8 hours per vertical.
Solution, trend_pulse per niche. Cron weekly. Deliver 3 rising formats + 2 saturated patterns per client per week. Auto-formatted digest. Total time: 5 min setup, then automated.
trend_pulsefind_viral_templateVoice fingerprinting for client consistency
Problem, You have 4 UGC creators producing content for 6 DTC clients. Client voice consistency is a constant fight.
Solution, match_voice per client. Returns a reusable prompt_instructions string paste into every script brief. Voice DNA stays consistent across creator swaps and script batches.
match_voiceviral_remixPredict-then-produce pipeline
Problem, Your production team burned $6K last quarter on scripts that flopped in testing. You need a virality gate before shoots.
Solution, predict_virality runs adversarial attack-vector check on every script pre-production. SHIP / REWORK / NO-GO verdict. Fix scripts before you spend on production. Cost: 2 credits per script ($0.04).
predict_viralityscore_hook5 agency types that use Hooklayer as their upstream layer.
Agencies running Meta + TikTok ads for 5-15 DTC clients, using Hooklayer for weekly competitor sweeps + batch hook testing
Agencies managing rosters of 10-30 UGC creators, using match_voice to keep client voice consistent across creator swaps
Agencies scripting 30+ TikTok Shop videos per week using viral_remix to feed briefable scripts to their creators
Larger brand teams (Pro tier, 10K credits/mo) running the same workflows internally instead of outsourcing
Independent strategists running enterprise-grade viral research for retainer clients on a solo budget
Common questions from agencies.
How does Hooklayer scale for agencies serving multiple DTC clients?
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The Agency tier ($499/mo) includes 32,000 credits/month, sized for creative agencies producing 30+ ads per week across 5-15 DTC clients. That is ~6,400 hook scores or ~1,900 competitor analyses or ~10,600 script remixes per month. Credits pool across your entire team, no per-seat limits.
Can we use Hooklayer inside our existing agency workflow (Notion, Airtable, Slack)?
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Yes. Hooklayer exposes both REST API and MCP server on the same 8 tools. Wire it into Notion databases (Airtable creative brief automation), Slack bots (weekly competitor sweep digest), or your account managers' Claude/Cursor workflows. Same endpoints, same credits pool.
How is this different from Motion, Foreplay, and Atria for agencies?
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Ad library platforms (Motion, Foreplay, Atria) show you what already ran. Hooklayer is upstream of the ad, it scores what will work. Standard agency workflow: source viral ads in Motion or Foreplay, score them in Hooklayer, extract the Viral DNA, generate client-specific variants. Different jobs, complementary tools.
Does Hooklayer support white-labeled or client-facing dashboards?
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Not directly, but every response is JSON with clear provenance blocks and quality flags. Agency workflow: run tools via REST, format the outputs in your own reporting layer (Notion, Google Slides, custom dashboards). All numeric scores + explanations + evidence quotes are exposed for citation in client-facing decks.
What is the cost per client per month at typical agency volumes?
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At the Agency tier ($499/mo, 32,000 credits) serving 10 clients: ~3,200 credits per client per month. That is ~640 hook scores, ~190 competitor analyses, ~1,060 script remixes per client per month, well beyond what most retainers need. Cost per client per month: ~$50 for viral research. Compare to $300-500/mo per client for competing ad library platforms.
Can we chain Hooklayer tools programmatically for reporting workflows?
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Yes. This is the flagship use case. analyze_account returns a recommended_chain field that names the next 3 tools with pre-filled parameters, so agency AMs can auto-generate weekly competitor briefs with one API call trigger. Full chain example: analyze_account → match_voice → trend_pulse → viral_remix, ~$0.35 per creator analyzed end-to-end.
Stop paying per-seat for competitor intel.
One Agency tier ($499/mo) covers your entire team + client roster. 32,000 credits pooled. REST + MCP on the same endpoints. 50 free credits to test the workflows first.